Wild Purpose: 0 → 61 link taps in 8 weeks (organic) Case Study
01 — Project details
Our aim was to improve the conversion of the client’s Instagram and LinkedIn by completely reworking the copy. We couldn't change the design which set strict limitations regarding character count.
02 — Creative process
My philosophy was to address the visitor by describing their pain points and showcasing how the client's service is a great solution for it.
Give context to your video with just a few sentences next to it. Where did it appear? How was the performance?
2K
Traffic
+34%
Impressions
+18%
Engagement
03 — Results
We managed to achieve a 32% improvement in conversion, just in one month after the new copy was released.
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